Rendi's Fractional CMO service is an effective way for your company to achieve next-level growth and gain a strategic growth partner that acts as both a:

1. Freelance Chief Marketing Officer and executive that works with Management to craft a comprehensive growth strategy.

2. An expert team that has top-tier digital marketers, data scientists, developers, designers, and copywriters that can implement the growth strategy.

   
   

Having a full-time Chief Marketing Officer is expensive and most fractional CMO services also run over 10k per month. More importantly, most of these services don't offer the implementation piece, and you'll end up having to hire a group of implementors of the strategy that a fractional CMO crafts. We do the difficult and highly technical part of setting up all the frameworks, systems, and campaigns necessary for the successful implementation of the the growth strategy.

The growth strategy that we craft and customize to your company is informed by rigorous data gathering and analytics from your industry. As a starting point, we gather thousands of data points about how the fastest 1% of companies in your industry are growing (e.g. you'll see their tech stack, traffic insights, ad copy, top acquisition channels, funnels, and much more). This data serves as a benchmark against which we grade your company in order to identify the areas that need the most improvement and to pinpoint solutions that will yield the highest ROI.

Next, we build out both the External and Internal Growth Engines based on the insights from the gathered data and on Lean & Lean Startup principles of waste reduction, continuous improvement, and cost-effective experimentation. The strategy is further informed by insights and frameworks that have worked well for the top-growing companies in the last decade. This information can only be acquired through rigorous data science and our extensive cross-industry experience - it cannot be acquired just by hiring a CMO of a successful company, as their experience is singular and a byproduct of their personal context.

We identify the specific frameworks, systems, and campaigns that need to be implemented in order to get both the Internal and External Engines of Growth humming. Generally, with the Fractional CMO service most of our efforts are geared toward the External Engine of Growth, which deals with customer acquisition and retention. However, if we find that your company needs a tune-up of the Internal Growth engine, then we will focus on this as well. The Internal Growth Engine pertains to the optimization and automation of operations as well as the acquisition and performance optimization of your employees.

Once the Growth Strategy has been devised and agreed upon with Management, we agree on a timeline for when all the frameworks, systems, and campaigns will be implemented so that we can start on the implementation phase. Most Fractional CMOs stop just short of this or require hiring a group of marketers do this.

During the implementation phase, you can expect regular meetings with one of our cofounders and for the implementation to be managed with a suit of tools that your organization is comfortable using. We will agree to a set of KPIs to monitor, for which we'll set up a custom dashboard. Usually we recommend a minimum of a 6-to-12 month engagement, as the implementation can take considerable time - though you'll probably see us work faster than any agency you've worked with in the past.

As you can see, we are a lot more than just a Fractional CMO - we are a Strategic Growth Partner that you can use on a flexible, cost-effective basis, and one that can effectively focus on the set of factors that your company needs to maximize growth, while not touching the rest.

Our collaboration begins with a free-of-charge Discovery Call, followed by an Assessment & Validation Call to present and validate findings, and finally, a Proposal Call to go over the SOW (Scope of Work). After signing a mutual NDA and a standard Master Service Agreement, we set up a Kick-Off Call and are off to the races - it's that simple!

Keep in mind that since the service is offered to a small set of companies on a quarterly basis, it may become unavailable at any point. To ensure access and start quickly, click on Purchase Now.

Deliverables

Depending on your needs, services may include:

• Rigorous industry-specific data gathering and analytics

• Competitive analysis (e.g. tech stack, traffic insights, ad copy, acquisition channels, funnels, and more)

• Technology and internal framework assessment and recommendations

• Current-state and growth gap analysis for your company

• Analytics setup and tracking to measure campaign performance

• Customized growth strategy tailored to your company's goals and based on competitive analysis

• Comprehensive marketing plan aligned with the growth strategy

• Implementation roadmap with clear milestones and timelines

• Establishing Ideal Customer Profile (ICP), key target audiences, and customer segments

• Customer journey mapping to optimize the user experience

• Brand positioning and messaging recommendations

• Content strategy development, including content pillars and themes

• Social media strategy, campaign planning, and automation

• Search engine optimization (SEO) analysis and recommendations

• Pay-per-click (PPC) advertising strategy and campaign management

• Conversion rate optimization (CRO) strategies to increase website conversions

• Sales enablement systems implementation

• Customer nurturing and reactivation campaigns

• Email and SMS marketing strategy and automation workflows

• Influencer marketing strategy and identification of relevant influencers

• Public relations and media outreach planning

• Referral and loyalty program development

• Budget optimization strategies for maximizing ROI and cost-effectiveness

We will identify and prioritize the key deliverables that align with your business objectives. Schedule a call to learn more.